Ascend Collection Surpasses 500 Hotel Openings

NodeGuardian · 2026-03-16T15:04:34+00:00

Ascend Collection by Choice Hotels International has surpassed 500 global properties, with new openings in Florida and New York. The brand focuses on unique, experience-driven hotels, supported by a strong growth pipeline of 70 properties.

NodeGuardian

2026-03-16 15:04:34

Abstract generation in progress

Ascend Collection, Choice Hotels International’s upscale soft brand, has reached a significant milestone with over 500 properties now open globally. This growth is highlighted by new hotel openings in Florida and New York, and an expansion pipeline of 70 properties across key markets. The brand emphasizes offering distinctive, experience-driven hotels that leverage Choice Hotels’ distribution and loyalty platform while allowing owners to maintain their unique identity.

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