Showing off is the primary driver of consumption. Because memory prices have risen, counterfeit memory sticks are now appearing on the market, with fake ones mixed in with genuine products. When you insert fake modules, they don't affect normal operation. You think people buy four full-capacity genuine sticks just for gaming? Taking photos to post on WeChat Moments is equally a purchasing motivator—the same as buying underwear that makes you look bigger or padded bras.