Beixin New Materials Chairman and Management Team Visit China Building Materials Federation and China Real Estate Association

On March 10, the Party Committee Secretary, Chairman, and General Manager of Beixin Building Materials Group led a team to visit and exchange ideas with the China Building Materials Federation and the China Real Estate Industry Association (referred to as the China Real Estate Association). Attending the discussion were Yan Xiaofeng, Party Secretary and President of the China Building Materials Federation; Chen Guoqing, Deputy Secretary of the Party Committee and Executive Vice President; Sun Xingshou, Member of the Standing Committee of the Party Committee, Vice President, and Chief Economist; Chen Yiming, President of the China Real Estate Association; Wang Huimin, leader of the association; Li Xiaomei, Deputy Secretary-General. Zhang Jing, Deputy Secretary of the Party Committee, Director, and Chairman of the Trade Union of Beixin Building Materials Group, accompanied the visit.

Visit to the China Building Materials Federation

Focusing on technological innovation to promote high-quality development in the building materials industry

Yan Xiaofeng acknowledged the achievements of Beixin Building Materials in recent years. He analyzed the current challenges facing the industry and the difficulties in enterprise development, emphasizing that breakthroughs must come from technological innovation, standard improvement, market expansion, and service deepening. He stressed the importance of establishing a long-term development perspective, formulating clear strategic plans, and overcoming technical bottlenecks. He also highlighted the need for an international outlook, benchmarking against international standards, strengthening brand building, and creating a comprehensive, full-lifecycle service loop. He stated that the Federation is researching the establishment of a high-quality development indicator system with industry characteristics to guide and promote companies to shift from solely pursuing scale and speed to focusing more on development quality, achieving a balance of economic and social benefits. He reviewed the cooperation between both sides in green building materials rural initiatives, “good materials” matching “good houses,” technological innovation, and standard setting, expressing hope that Beixin Building Materials will continue to leverage its role as an industry leader to accelerate high-quality development transformation: first, by demonstrating exemplary projects and launching high-standard “good houses” solutions; second, by focusing on pain points and difficulties, strengthening technological innovation, and actively participating in the cultivation and creation of “Zero Waste” factories; third, by emphasizing consumer orientation and promoting product and service upgrades; fourth, by deepening international cooperation and promoting the “going global” strategy for physical industries, helping Chinese standards and brands to expand overseas.

The management team expressed gratitude for the long-term guidance and support from the China Building Materials Federation and introduced new developments and changes in Beixin Building Materials’ business system and growth. They stated that during the 14th Five-Year Plan period, Beixin Building Materials has focused on strategic leadership, value management, innovation-driven growth, internal and external expansion, and party-building culture, achieving “Beixin speed” in industry upgrading, innovation breakthroughs, green transformation, and “going global,” with positive results in high-quality development. Building on this new starting point, under the guidance of the Federation, Beixin Building Materials will further deepen industry collaboration and industrial cooperation, focus on the “Four Transformations,” accelerate its transition into a provider of consumer-oriented building materials manufacturing services, and develop the “North New Version” integrated solution with two wings. First, by maintaining innovation collaboration to continuously enhance value creation, providing higher-quality products and services to meet people’s needs for a better life. Second, by leveraging the Federation’s platform resources, aligning closely with national strategic directions, deepening connections across the industry, and continuously strengthening core capabilities to ensure steady and long-term development. Third, by embracing openness and sharing, fully opening up R&D, capital, and market cooperation, actively undertaking industry service roles, gathering more high-quality resources, and promoting the industry’s move toward higher-quality development.

Participants in the discussion included Luo Ning, Director of the Science and Technology Development Department; Cao Yuanhui, Director of the Standards and Quality Department; Shen Yulu, Director of the International Cooperation Department; Cao Huibao, Deputy Director of the Industry Work Department.

Visit to the China Real Estate Industry Association

Focusing on “Good Houses” construction and seeking coordinated development of real estate and building materials

Chen Yiming highly praised Beixin Building Materials’ technological innovation achievements and, based on current industry trends, offered six suggestions: first, strengthen applied basic research to lay a solid technological foundation for long-term industry development; second, promote the development of complete high-quality residential technology, integrating prefabricated decoration and structural technology, and jointly build an experience hall for high-quality residential technology solutions; third, focus on small and medium-sized real estate enterprises, leveraging localized service advantages to comprehensively improve residential construction quality; fourth, make good use of the China Real Estate Association’s lecture platform to share innovation results and facilitate exchange and mutual learning; fifth, continue to strengthen party-building work, inherit excellent corporate culture, and foster development synergy through efficient organizational management; sixth, actively promote “going out,” exporting high-quality products, mature technologies, and Chinese solutions to enhance international competitiveness. He stated that the China Real Estate Association will continue to build platforms for communication and cooperation to support enterprise innovation and empower industry high-quality upgrading.

The management team expressed gratitude for the long-term support from the China Real Estate Association and introduced recent developments in Beixin Building Materials. They noted that amid deep adjustments in the real estate sector, Beixin Building Materials maintains strategic focus, strengthening its core through the “Nine-Grid” management approach, promoting deep integration of technology and industry, and reinforcing both internal and external growth drivers, demonstrating strong resilience and steady operations. Moving forward, Beixin Building Materials will deepen collaboration with the real estate industry to serve industry development and upgrade: first, by focusing on supply chain coordination, aligning with the needs of a better life and the real estate industry chain, deepening resource sharing, and creating integrated solutions; second, by strengthening innovation-driven growth, deepening technological and industrial collaboration, promoting model and scenario innovation, and enhancing core competitiveness to create greater value for customers; third, by fostering industry chain co-construction, maintaining openness and sharing, and working with all parties to optimize the industry ecosystem and promote high-quality industry development.

Participants included Gao Xuefeng, Secretary-General of the Technical Working Committee of the China Real Estate Association; Yao Chunsu, Secretary-General of the Silver Age Human Settlements Branch; Wen Zhaoye, Secretary-General of the Education Working Committee; Xiao Dan, Director of the Party Building Office; and Wang Jing, Deputy Director of Member Services.

Representatives from Beixin Building Materials included Mao Xinfei, General Manager of the Strategic Marketing Department; Ma Liang, Deputy General Manager of the Market Department of Longpai Company; Wang Dapeng, Deputy General Manager of the Waterproofing Strategic Marketing Department; and Jia Di, Deputy General Manager of the Coatings Strategic Marketing Department.

The China Building Materials Federation has been awarded the titles of “National Advanced Social Organization” and “AAAA Grade A National Social Group” by the Ministry of Civil Affairs. It has also been honored as an “Advanced Grassroots Party Organization” by the Party Committee of National Industry Associations and Chambers of Commerce. The federation currently has over 1,500 member units, including manufacturing, R&D, distribution, education, planning, standards, testing, certification, trade, media, and construction enterprises across various fields. It manages nine national building materials institutions and leads 23 national building materials industry associations and societies, connecting with 26 provincial and municipal building materials associations.

The China Real Estate Industry Association, established on September 20, 1985, is a national industry social organization composed of real estate-related enterprises, social groups, and individuals voluntarily. Its administrative authority is the Ministry of Housing and Urban-Rural Development. The association implements the concepts of innovation, coordination, green development, openness, and sharing, playing roles in representation, coordination, service, and self-discipline, striving to serve the country, society, the public, and the industry, promote high-quality development of the real estate sector, and meet the public’s expectations for quality housing.