JD.com Launches Joybuy Mall in Six European Countries

2026-03-16 08:00:52

Chinese e-commerce giant JD.com (09618) launched its Joybuy online store in the UK, Germany, France, the Netherlands, Belgium, and Luxembourg on Monday, accelerating its expansion into overseas markets and aiming to compete with market leader Amazon.

Reuters reports that JD.com stated that product prices will be competitive.

The Joybuy website and app offer a wide range of products including technology, home appliances, beauty, home goods, and fresh produce. The platform will also feature dedicated brand stores, including L’Oréal, Braun, DeLonghi, and others.

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