How Will the Agricultural Credit Veteran Awarded the "Prospering People and Revitalizing Shandong" Medal Take the Helm of Jinan Rural Commercial Bank?

Ask AI · Liu Rongjun’s grassroots experience: How can it empower a new chapter for banks?

Produced by | China Visit Network

Reviewed by | Li Xiaoyan

On March 12, Zhang Jun, Secretary of the Licheng District Committee in Jinan City, met with Liu Rongjun, Party Secretary of Jinan Rural Commercial Bank. The two exchanged in-depth views on deepening government-bank cooperation and serving local development. This was Liu Rongjun’s first public appearance as Party Secretary of Jinan Rural Commercial Bank, marking the bank’s smooth management transition and injecting new momentum into this local bank rooted in Quancheng. This personnel adjustment is not only an important practice in building a talented team within Shandong’s rural credit system but also lays a solid organizational foundation for the high-quality development of Jinan Rural Commercial Bank.

As the second-largest rural commercial bank in Shandong Province by asset size, Jinan Rural Commercial Bank has maintained its local financial focus since its establishment in 2015. It was formed through the integration of Jinan Runfeng Rural Cooperative Bank, Licheng Rural Credit Union, and Changqing Rural Credit Union. It is a core financial force serving rural revitalization, small and micro enterprises, and urban renewal in Jinan. Previously, the bank’s Party Secretary and Chairman was Liang Yanbo. In January 2026, Liang was transferred to become Party Secretary of Qingdao Rural Commercial Bank, and in February, he was elected Chairman of that bank, initiating a new regional deployment for key personnel in Shandong’s rural credit system. Liu Rongjun’s succession ensures seamless management transition, maintaining continuity and stability in the bank’s operations and development.

Liu Rongjun is a seasoned veteran with deep roots in Shandong’s rural credit system, with 27 years of financial experience, combining grassroots operational skills and senior management expertise. Born in April 1977, he holds a master’s degree and senior political engineer title. He started working in July 1999, beginning as an accountant and loan officer at Huantai County Rural Credit Union, then gaining experience at the Zibo branch of the Provincial Credit Union, Linzi Rural Credit Union, and Linzi Rural Commercial Bank. In 2012, he became President of Zhangdian Rural Commercial Bank, and in 2019, he was appointed Chairman. In 2023, he was transferred to serve as Party Secretary of the Zibo Audit Center of Shandong Provincial Credit Union. With solid professional skills and outstanding management results, Liu Rongjun was awarded the Shandong Provincial Fumin Xinglu Labor Medal in 2017, becoming an excellent representative of young backbone talent in Shandong’s rural credit system. From grassroots teller to senior executive at the head office, from county-level bank leader to provincial audit center head, his experience covers credit, operations, management, and risk control, familiar with the entire management process of rural commercial banks, and well-versed in local financial development laws, providing a strong professional foundation for leading Jinan Rural Commercial Bank.

This management change vividly reflects the system’s strategy of professionalization, localization, and youthfulness. Both Liang Yanbo and Liu Rongjun have experience as “County Rural Commercial Bank Chairmen + Provincial Credit Union Audit Center Leaders,” making them versatile management talents who understand both business operations and risk control. During Liang’s tenure at Jinan Rural Commercial Bank, the bank’s physical loan balance steadily increased, reaching 83.82 billion yuan by the end of 2025, a growth of 6.14 billion yuan from the beginning of the year. Deposits exceeded 129.5 billion yuan, injecting strong financial support into the local economy. Under Liu’s leadership, the bank will continue its prudent management approach, leveraging extensive grassroots management experience and risk control practices to achieve new breakthroughs in scale expansion and quality improvement.

As a local bank rooted in Jinan, the bank has always adhered to its original mission of supporting agriculture, small businesses, and serving the real economy. In recent years, it has innovated with products like “Hui Shang Circulation Loan,” “Hui Min Circulation Loan,” and “Jinan Guarantee - Vitality Loan,” established a mechanism for deploying rural revitalization financial officers, with 550 officers covering over 1,500 villages and communities across the city. The bank has issued over 1.9 billion yuan in special loans for rural revitalization and has a balance of 22.2 billion yuan in inclusive micro loans. In supporting technological innovation enterprises, by the end of October 2025, the bank’s technology financial loans totaled 7.41 billion yuan, serving 1,128 tech-based companies, empowering Jinan’s high-tech development with financial strength. During the Spring Festival, the bank maintained its frontline service, visiting 946 communities and 22,400 households, serving over 6,900 merchants, using warm financial services to safeguard the lively atmosphere of Quancheng.

From a business perspective, Jinan Rural Commercial Bank has a solid foundation and strong resilience. According to updated information on its official website in 2023, the bank’s assets reached 127 billion yuan, ranking among the top tier of Shandong’s rural commercial banks. At the end of 2021, total assets were 108.005 billion yuan, with operating income of 2.07 billion yuan, an increase of 8.19% year-on-year, demonstrating steady growth. The bank has continued to optimize its asset structure, focusing on core businesses, reducing non-core activities, and directing credit resources toward rural revitalization, small and micro enterprises, and urban renewal, making its business development more focused and service positioning clearer.

Objectively, due to macroeconomic factors and narrowing industry interest spreads, Jinan Rural Commercial Bank faces challenges similar to other small and medium-sized banks nationwide, such as asset quality improvement and profitability enhancement. Data from 2018 showed a non-performing loan ratio of 3.94% and a provision coverage ratio of 82.54%, indicating pressure on asset quality. In 2021, net profit declined by 48.34%, with profit growth under pressure. However, in recent years, under the guidance of the Provincial Credit Union, the bank has continuously advanced risk resolution, bad debt collection, and internal control optimization, gradually improving asset quality and strengthening operational resilience. Liu Rongjun’s appointment, with his risk management experience at Zhangdian Rural Commercial Bank and compliance management skills from the Audit Center, will further enhance the bank’s risk control system, accelerate bad asset disposal, optimize asset-liability structure, and steadily improve operational quality and efficiency.

On his first day in office, Liu Rongjun focused on core issues of government-bank cooperation, engaging in in-depth discussions with key leaders of Licheng District, signaling a strong commitment to local development and service. He stated that Jinan Rural Commercial Bank will closely align with Jinan’s development strategy, deepen service efforts, innovate financial products, and fully support regional economic and social development. Zhang Jun highly praised the bank’s long-term contributions and expressed hope that the bank will continue to leverage its local advantages, deepen cooperation in supporting small and micro enterprises, rural revitalization, and urban renewal, achieving mutual benefits. This pragmatic start has laid a solid foundation for the bank’s new journey.

Standing at a new historical starting point, Jinan Rural Commercial Bank is entering a critical period of high-quality development. As an important member of Shandong’s rural credit system, the bank bears the mission of serving the local economy, promoting rural revitalization, and safeguarding people’s financial needs. Liu Rongjun’s succession is not only a smooth leadership transition but also a continuation and innovation of development ideas. Under his leadership, the bank will adhere to the overall tone of “stability first, progress while maintaining stability,” uphold its local roots, deepen reform and innovation, strengthen risk management, and improve service quality. The bank will continue to support key projects in Jinan, small and micro enterprises, and the “Three Rural” sectors, accelerate digital transformation, optimize branch layout, and enhance customer experience, striving to build a modern rural commercial bank with sound governance, stable operations, excellent service, and distinctive features.

The tide rises, and the wind is just right for sailing. From Yimeng to Quancheng Jinan, from county rural banks to provincial core rural banks, Liu Rongjun carries the original intention and responsibility of Shandong’s rural credit people, embarking on a new journey of leading Jinan Rural Commercial Bank. Under the new leadership team, the bank will continue to root in Quancheng, serve Qilu, and contribute greater financial strength to Jinan’s new era of socialist modernization and strong provincial capital.