General Administration for Market Regulation Deploys Localities to Strictly Regulate Outstanding Issues in Alcoholic Beverage Products

People’s Financial News, March 15 — Recently, the State Administration for Market Regulation has deployed local market regulation departments to carry out comprehensive governance of prominent issues in alcohol products. The goal is to crack down on illegal and violations behaviors related to alcohol products and effectively safeguard the food safety and consumer rights of the public.

This comprehensive effort focuses on five key areas:

1. Using methanol, industrial alcohol, and other substances to produce fake alcohol, manufacturing and selling counterfeit alcohol in illegal workshops, selling packaging materials involved in counterfeiting, and improper management of alcohol-based liquid fuels leading to accidental poisoning;

2. Using edible alcohol to adulterate and falsely label products such as solid-state white liquor, raw liquor, wine, fruit wine, yellow wine, etc., including substituting grape juice for alcohol-free wine and using edible alcohol from potatoes, molasses, etc., to imitate grain-based alcohol;

3. Excessive or illegal use of food additives in products like white liquor and wine, exceeding permitted limits in health tonics and other formulated liquors, and illegally adding non-edible substances to distilled spirits, beer, and other alcoholic beverages;

4. Violating trademark and geographical indication rights by unauthorized use of similar or identical names, packaging, or decorations that have certain influence, forging or impersonating quality marks, product origin, or manufacturer information;

5. False claims on product labels regarding disease prevention or treatment functions, falsely promoting products as “special supply,” “exclusive supply,” or “internal supply” for government agencies and military, and engaging in false advertising or commercial propaganda.

Market regulation departments across the country will strengthen supervision and law enforcement throughout all stages of production, processing, food sales, catering services, and marketing. They will comprehensively utilize administrative licensing, supervision inspections, sampling and monitoring, law enforcement investigations, and other measures to severely investigate key cases, shut down illegal workshops, punish offenders, and expose typical cases.

Additionally, efforts will be made to enhance standards and technical support, guide enterprises to improve product quality, and promote high-quality development of the alcohol industry. Society and media are encouraged to strengthen social supervision and public opinion oversight. Consumers can report alcohol product issues through the national 12315 platform and hotline.