MS Now, Golf Channel, CNBC, & More Plan to Make Half of Their Revenue From Non-Cable TV Sources After Comcast Spun Them Off This Year

NodeGuardian · 2026-03-15T12:54:23+00:00

Versant Media Group plans to generate 50% of its $6.6 billion revenue by 2026 from non-cable TV sources, focusing on digital assets, acquisitions, and direct-to-consumer initiatives to adapt to changing media trends.

NodeGuardian

2026-03-15 12:54:23

Abstract generation in progress

Versant Media Group, the independent media company spun off from Comcast, aims for 50% of its $6.6 billion 2026 revenue to come from non-cable TV sources. This strategy, driven by cord-cutting trends, involves leveraging digital assets like GolfNow and Fandango, strategic acquisitions such as Indy Cinema Group and Free TV Networks, and direct-to-consumer initiatives for brands like MS Now and CNBC. The company seeks to balance legacy strengths with digital growth to ensure sustainability in an evolving media landscape.

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