3·15 Consumer Protection in Action | Industrial Bank Beijing Branch Provides Warm-Hearted Protection for New Employment Groups, Building Strong Financial Security Defenses

(Source: Beijing Business Today)

In response to the “Clean Financial Internet, Protect Peace of Mind Consumption” 3.15 Financial Consumer Rights Protection Education Campaign, and to practice the original intention of serving the people through finance, Industrial Bank Beijing Branch, Hepingli Branch, and Shijingshan Branch have taken multiple initiatives. They focus on new employment groups such as delivery drivers and couriers, conducting diverse financial consumer protection education activities to precisely safeguard the financial interests of “two offices and two personnel,” and strengthen the financial security line.

On March 11, Shijingshan Branch of Industrial Bank built a dual-dimensional education matrix of “lobby + outdoor,” providing comprehensive protection for the financial safety of new employment groups. The branch set up a dedicated consultation desk in the lobby, where the duty manager provided “zero-distance” education to couriers visiting the branch, explaining in detail core topics such as account security, credit maintenance, and prevention of illegal fundraising. They also answered personalized financial questions about cash flow and small loans on-site. Meanwhile, the branch’s wealth management managers visited nearby courier stations to hold special sessions for delivery drivers and couriers, promoting knowledge on telecom fraud identification, personal information protection, and legitimate rights protection channels. Educational materials were distributed, and common financial traps in their professional scenarios were explained, extending financial services to grassroots levels.

On March 12, Hepingli Branch of Industrial Bank visited Hepingli Elephant Supermarket to conduct a themed consumer protection education activity for delivery drivers. The event included a fun quiz segment, where staff used simple language to analyze common scams such as “order rebate,” “false claims,” “high-interest temptations,” and “illegal代理退保” based on frequent financial risks faced by delivery drivers. They guided participants to install the “National Anti-Fraud Center” app, answered questions on-site, and distributed promotional leaflets. Delivery drivers actively participated in the quiz, mastering anti-fraud tips in a relaxed atmosphere, and transformed into “anti-fraud promoters.” At the end of the event, they confidently declared, “They can’t trick us; we are dedicated to anti-fraud publicity!” effectively achieving the goal of “educating one person, influencing many.”

This series of activities is a vivid practice of Industrial Bank Beijing’s focus on key groups of “two offices and two personnel,” embodying the political and people-oriented nature of financial work. Moving forward, Industrial Bank Beijing Branch and its sub-branches will continue to innovate educational methods, expand publicity channels, regularly promote financial knowledge, and collaborate with various social sectors to strengthen consumer protection efforts. They will fully safeguard the legitimate rights and interests of financial consumers and create a clean, orderly, safe, and trustworthy financial market environment.