Is Apple Stock a Buy Now?

Apple (AAPL +0.94%) should almost always be a consideration when looking for a company to invest in. But when exactly is the right time to buy Apple stock?

The beloved tech giant recently held a March event to unveil a range of new products. New product announcements are a frequent occurrence for Apple. However, it showcased an exciting new growth catalyst that may justify adding shares now. Here is what you need to know.

Image source: Getty Images.

Apple is going after new customer segments, an exciting development

The March event included several product announcements, and among them was the new MacBook Neo. While Apple offers a wide range of iPhones to appeal to consumers of various budgets, the Mac and MacBook brands have long targeted higher spenders. The new MacBook Neo starts at $599, approximately $500 cheaper than the cheapest MacBook Air.

It effectively expands Apple’s addressable market in the computer space, and the entry-level segment is a massive piece of the pie. According to data from Computer Intelligence, roughly 27% of retail PCs sold in the United States cost $1,000 or less, so sitting hundreds of dollars below that threshold should give Apple a great opportunity to capture a lot of new customers who may have wanted a MacBook but never could or wanted to spend the money for it.

Apple’s total hardware sales exceeded $305 billion in 2025. Mac products were only about one-tenth of that. If Apple successfully breaches the low-end computer market, it could represent a sizable boost to its Mac sales.

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NASDAQ: AAPL

Apple

Today’s Change

(0.94%) $2.42

Current Price

$259.88

Key Data Points

Market Cap

$3.8T

Day’s Range

$253.68 - $261.15

52wk Range

$169.21 - $288.62

Volume

38M

Avg Vol

48M

Gross Margin

47.33%

Dividend Yield

0.40%

A world-class business at a fair valuation

To be fair to prospective stock buyers, Apple is more expensive today after surging nearly 70% over the past few years.

But that doesn’t mean investors shouldn’t buy the stock. Apple currently trades at approximately 30 times this year’s earnings estimates, while analysts expect earnings to grow by 13% annually over the next three to five years.

Apple opted against pouring tens of billions of dollars into data centers and instead partnered with Alphabet for its artificial intelligence models. That enabled Apple to stay focused on hardware innovation, its specialty, while remaining a highly profitable cash-flow machine.

Given Apple’s growth outlook and strong financials, that higher valuation seems justified.

It’s never a bad idea to buy the best stocks at fair prices, and even if the stock spins its wheels in the short term, Apple seems poised to continue growing as its efforts to bring more users into its iOS ecosystem bear fruit.