X enhances its outreach features for prediction platform promotions

RunWhenCut · 2026-02-28T08:10:01+00:00

X has announced new transparency controls for paid promotions on its platform, particularly targeting prediction ads like those from Kalshi and Polymarket. Enhanced disclosure mechanisms will require advertisers to clearly label promotional content, with strict penalties for non-compliance.

RunWhenCut

2026-02-28 08:10:01

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X has recently announced an initiative to strengthen its transparency control features aimed at paid promotions on its platform. This measure will particularly affect ads from prediction platforms like Kalshi and Polymarket, reflecting the social network’s commitment to stricter advertising standards.

Mandatory Transparency in Promotions

According to reports from BWEnews, the platform will implement advanced disclosure mechanisms that allow users to clearly identify which promotions are paid. Developers and advertisers will be required to explicitly label their promotional content, significantly improving the visibility of these commercial practices. As Nikitabier pointed out, failure to comply with these disclosure features will result in severe consequences for the involved accounts.

Penalties and Regulatory Compliance

The platform has established a progressive penalty system that begins with account suspensions for those who do not comply with the new transparency features. This action reflects X’s broader effort to ensure users have access to clear information about the origin and nature of the promotional content they consume. The goal is to maintain user trust and ensure that advertising practices on the platform adhere to the highest standards of commercial integrity.

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