Chinese New Year is not just about grabbing red envelopes; this year's horse racing game is all about "strategy + luck."

The Spring Festival market has always been a time window where liquidity and sentiment resonate, and Gate's Spring Festival Horse Racing Red Envelope Carnival essentially combines trading psychology, community interaction, and entertainment mechanisms in an innovative way.
Many people think horse racing is just about luck, but in reality, it’s about "user behavior design." The race rankings are often related to activity level, participation frequency, and strategic choices. This mechanism turns users from "passive participants" into "active competitors." Simply put, it presents the logic of position management in trading through a gamified approach.
From the platform's perspective, such activities can effectively improve retention rates. During the Spring Festival, market volatility tends to decrease, and traders are more likely to stay on the sidelines, but the red envelope horse racing gives users a reason to stay engaged — even if they don’t trade heavily, they’re still willing to remain active.
From the user’s perspective, the core isn’t about how much you earn, but about participating in the market with low risk. Many veteran players treat these activities as a "Spring Festival simulation account" to test strategies after the holiday.
Interestingly, the horse racing mechanism also amplifies social attributes. The leaderboard naturally creates topics — who climbs to the top, who makes a comeback, who gets overtaken — all become discussion points. Traffic shifts from market trends to interaction, which is a high-level community operation tactic.
To sum up:
Bull markets rely on cognition, bear markets rely on endurance, and Spring Festival relies on activities.
This Spring Festival, it’s not just red envelopes flying around; it’s a concentrated showcase of user engagement and platform ecosystem.
Interaction topic:
👉 Are you a leaderboard-chasing player or a laid-back red envelope collector? #Gate春节赛马红包嘉年华