JJ Lin becomes an NFT member; Kiat Lim's Web2.5 ecosystem ambitions gradually emerge

Singaporean singer JJ Lin officially joined the NFT membership community ARC, jointly initiated by Singaporean second-generation business leader Kiat Lim and Mewah International heir Elroy Cheo. This move marks progress in the community’s efforts to attract celebrity resources and also reflects Kiat Lim’s ongoing strategic layout in the digital asset field.

Kiat Lim Collaborates with Luxury Brand to Launch NFT Membership Community

Kiat Lim is the son of renowned Singaporean businessman Lim Reng Fook (known as the “Stockbroker King”). He co-founded ARC with Elroy Cheo, the heir behind Mewah International, creating a membership ecosystem that breaks down the barriers between traditional internet and blockchain. ARC was officially established in early 2024 and has attracted several well-known figures, including JJ Lin.

According to publicly available information, ARC members can enjoy in-person interactions at a physical venue called Playgrounds, and verify their membership identity through the ARC official app using NFTs or other digital assets. Interested applicants need to submit an application on the ARC official website, and after approval, they will be added to the whitelist, ultimately receiving platform tokens Pyxis and community NFTs, becoming official members.

Web2.5 Positioning: Bridging Traditional and Blockchain

Unlike traditional Web3 projects that attempt to completely replace the conventional internet with blockchain technology, ARC’s positioning is more unique — it self-identifies as “Web2.5.” This means the community does not solely embrace blockchain but aims to integrate traditional business models with digital asset innovation, providing high-end users with an integrated online and offline membership experience. This hybrid approach may be more easily accepted by mainstream businesspeople and celebrities.

From Football to NFTs: Kiat Lim’s Diversified Strategy

It is worth noting that Kiat Lim’s layout in Web3 and sports is not limited to this. He previously collaborated with his father to launch ZujuGP — a digital community focused on football, endorsed by Portuguese football superstar Cristiano Ronaldo. From football communities to NFT membership ecosystems, Kiat Lim is experimenting with different tracks to validate the feasibility of leveraging celebrity influence and digital assets to empower the membership economy.

With stars like JJ Lin joining, ARC’s NFT community construction is further enhanced, adding practical examples to Kiat Lim’s Web2.5 vision. This wave of NFT exploration led by Singaporean second-generation entrepreneurs is quietly reshaping the imagination of blockchain applications among high-net-worth individuals in Asia.