Sedef Sahin Steps Into Coca-Cola's New Chief Digital Officer Position

Coca-Cola has unveiled a strategic leadership shift, with Sedef Sahin taking on the newly established Chief Digital Officer role starting March 31. The move reflects the beverage conglomerate’s push to consolidate and strengthen its digital infrastructure across business operations.

Sahin, who previously led Coca-Cola’s Eurasia and Middle East division, will now oversee the integration of the company’s digital initiatives and cross-functional connectivity efforts. This structural reorganization represents a significant step in the company’s broader digital transformation agenda. Currently, John Murphy, serving as Chief Financial Officer, manages the Digital Strategy function—a responsibility he will retain while the digital operations portfolio transitions to Sahin’s purview.

The appointment signals Coca-Cola’s commitment to elevating digital capabilities to the C-suite level, recognizing the growing importance of technology and connectivity in the beverage industry.

Market Reaction

Following the announcement, Coca-Cola shares (KO) experienced minor downward pressure, trading at $71.07 with a decline of 0.20% on the New York Stock Exchange during pre-market trading hours. While modest, the movement reflects typical market adjustments to organizational announcements within large-cap corporations.

This executive repositioning underscores how legacy consumer brands are adapting their leadership structures to prioritize digital-first strategies in an increasingly competitive global marketplace.