2026-01-17 18:20:58

Steak 'n Shake makes a significant move into crypto, allocating $10 million to Bitcoin as part of its strategic reserve initiative. This marks another milestone in traditional corporate adoption of digital assets, adding to the growing trend of major companies integrating BTC into their treasury strategies. The investment signals institutional confidence in Bitcoin's long-term value proposition and diversification benefits. Such moves continue to reshape how established enterprises view cryptocurrency positioning in an evolving financial landscape.

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BridgeNomad

· 01-19 20:46

lol, a burger chain dumping $10m into btc... look, i get the treasury diversification angle, but let's be real - this is just tiktok-fication of macro strategy at this point. the actual risk here isn't bitcoin itself, it's watching corps treat their reserves like some alt-l1 liquidity pool. remember when everyone was shoving tvl into random protocols? same energy.

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WalletDetective

· 01-19 18:29

Really? Even Burger King has started hoarding BTC? Traditional companies are really panicking.

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OnchainFortuneTeller

· 01-17 18:51

Billion-dollar companies are stockpiling Bitcoin. Are you still on the sidelines?

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PriceOracleFairy

· 01-17 18:50

ngl this $10m steakhouse reserve allocation is giving major "we missed the boat so now we're panicking" energy... but also? the statistical anomaly here is *chef's kiss* — watching tradfi finally price in that volatility discount was NOT on my bingo card. cross-chain correlation bout to get spicy

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DaoGovernanceOfficer

· 01-17 18:50

ngl, $10M is cute but empirically speaking—where's the on-chain transparency? traditional corps doing treasury allocation without proper governance frameworks is just decentralization theater tbh. the data suggests most of these moves lack actual protocol health considerations 🤓

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InfraVibes

· 01-17 18:44

Hamburger sellers are starting to stock up on Bitcoin, traditional companies are really panicking.

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ReverseFOMOguy

· 01-17 18:43

Haha, here comes another one, traditional companies copying the work.

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Layer2Observer

· 01-17 18:40

Hmm, this is a typical follow-the-trend narrative, right? What scale is $10M for a chain restaurant? Let's look at the data—what proportion of their total assets does this amount represent? It can basically be ignored. What truly matters is whether there are any issues with the logical chain behind those large-scale allocations.

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