2026-01-12 23:36:33

Most public chains start by building tools first and then praying for users to come.

But there are different approaches. What truly makes a difference? Starting from zero to acquire users, or directly migrating existing users?

Look at ZEPETO: a user base of 500 million + 5 million KOL resources. This is not just a pile of marketing channels; it’s an embedded distribution capability within the ecosystem. The project team directly owns the engine to launch.

From another perspective, this is the difference between execution and narrative. Many projects sound good—"Creator Chain" sounds promising. But can it really be implemented? It depends on whether there is an existing distribution network. With one, even the most impressive story can be transformed into real on-chain activities. Without it, just having concepts is useless.

So the key is not the product itself, but what you use to launch the entire ecosystem.

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GasFeeCrier

· 7h ago

At the moment when 500 million users arrived, I understood—this is what true moat is.

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DevChive

· 01-13 05:47

Wow, ZEPETO's move is brilliant, a direct blow with dimensionality reduction.

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Layer2Observer

· 01-13 00:05

Technically, the priority relationship between "distribution network" and "product" has been reversed here. Having a network does not equal retention; the key data is how many of ZEPETO's 500 million users can be converted to the chain.

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TradFiRefugee

· 01-13 00:05

It's really hitting home; most projects are just masterful at pie-in-the-sky promises. Having a distribution network is the real game-changer; without it, it's just empty hype. ZEPETO is indeed impressive, with 500 million users directly pouring in, unlike some projects that just boast every day. No matter how attractive the concept is, it needs real users with actual money to support it. Starting the engine > the product itself—someone finally dares to say this equation out loud.

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SerumSqueezer

· 01-12 23:59

500 million users take off directly, this is the right way.

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GateUser-9ad11037

· 01-12 23:52

Basically, it's whether there is an existing distribution network; everything else is just虚的.

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SeeYouInFourYears

· 01-12 23:43

500 million users is indeed impressive, but honestly, whether ZEPETO can truly activate the on-chain ecosystem depends on what happens next. Oh, I see, it's about whether there's an existing traffic pool. No matter how good the concept sounds, it still needs to be implemented; this point is well put. It's another era of storytelling.

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