A16z offers a little tip for Web3 entrepreneurs in 2026 1/ Trading can be a phase, but it shouldn't be the endpoint. Many crypto projects now, once they get started, begin to focus on trading, matching, and fees, which is understandable since cash flow comes quickly. But the problem is: when everyone is engaged in trading, only a very few winners will remain in the end. The earlier you shift, the more likely you are to miss out on product forms that can truly exist long-term.