There's a shift happening in how we think about established brands and consumer categories. The idea that certain products are 'supposed to be for kids' is becoming increasingly outdated—and honestly, it's a sign of a more mature market understanding.

Take Lego and Pokemon as prime examples. These weren't suddenly reinvented; what changed is their audience. The kids who fell in love with these brands in the 90s and 2000s grew up. Now they're adults with disposable income, collecting nostalgia, building complex sets, or pursuing rare cards as genuine investments.

The irony? These companies knew exactly what they were doing. They watched their original fanbase mature and recognized a massive opportunity. By not gatekeeping these products as 'children's only,' they tapped into a demographic with significantly more purchasing power.

This rationalization—abandoning arbitrary age boundaries and following where the real market is—tends to bring more thoughtful, dedicated participants into any community or hobby. When you're not dismissing something as 'kids' stuff,' you're more likely to engage with it seriously.