Apple's integration of advanced AI shouldn't be limited to voice assistant improvements alone. The company has significant untapped potential by extending AI capabilities across development tools, creative software, and multimedia processing. Imagine native AI-powered coding assistance, intelligent image manipulation, and real-time video editing directly within the iPhone ecosystem. This multi-layered approach would fundamentally reshape the device's positioning—transforming it from a general-purpose smartphone into a genuinely intelligent computational hub. When AI augments core productivity and creative workflows, the distinction between a traditional phone and an AI-centric device becomes meaningful. Such vertical integration of AI across multiple functional layers could establish a competitive moat in the premium device market.