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There are roughly two types of returns:
One is curve-based returns, relying on sentiment and volatility. When memes are hot, it's easy to make money, but once the hype cools down and you don't take profits in time, you often "earn it by luck and lose it all with skill, including principal and interest."
The other is trend-based returns. For example, BTC and ETH grow slowly but can withstand cycles, preventing extreme market conditions from impoverishing you.
The excitement is short-term; surviving is long-term.