Spotify just made it easier for video podcast creators to start earning. The streaming giant has dropped its monetization barrier for video podcasts—meaning more creators can now qualify for revenue sharing without hitting the same high thresholds as before. This move signals how competitive the creator economy has become. As platforms battle for content, they're loosening gatekeeping rules to attract and retain talent. For creators, it's straightforward: lower entry point to monetization means faster path to making money from your content. Whether you're building an audience or already have decent reach, the shift opens new revenue channels. It's part of a broader trend where major platforms recognize that democratizing earnings potential keeps their ecosystems vibrant and creators engaged.
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MEVHunterX
· 46m ago
Spotify is starting to compete with creators again, lowering the barriers. This approach is becoming increasingly common.
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HappyToBeDumped
· 01-08 12:37
NGL, Spotify's move here is all about grabbing creators. All major platforms are competing... The prospects look pretty good.
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NeverPresent
· 01-07 22:39
Finally, the day has come... Spotify is really starting to compete for talent.
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SatoshiLeftOnRead
· 01-07 18:00
Spotify is starting to get competitive again. Lowering the barriers is indeed refreshing... But to be honest, I've seen this routine from platforms too many times.
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LightningClicker
· 01-07 17:52
It should have been done this way a long time ago; the previous threshold was really outrageous.
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It's the platform lowering requirements again, waiting to be exploited.
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Hey, now small creators have a chance; they no longer have to starve to monetize.
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Is the competition this fierce? It feels like creators are being squeezed more and more.
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Basically, it's about content; you have to give a little to get a little.
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Wait, does this mean I can also make money?
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Lowering the thresholds indicates everyone is competing for creators; this wave of Web3 is really taking off.
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It looks easy, but it's still hard; having money isn't enough, you also need fans.
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Forget it, let's go all in first.
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Is true democratization coming, or is it just another big company's word game?
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LiquidityHunter
· 01-07 17:51
Believe in this step; lowering the threshold is definitely better than being chokepointed.
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Layer2Observer
· 01-07 17:48
This rhetoric of "democratizing earning potential" sounds good, but let's look at the data—how much has Spotify actually lowered the barriers? What are the specific thresholds?
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PermabullPete
· 01-07 17:43
Spotify's move is aggressive, directly lowering the threshold to attract creators
Spotify just made it easier for video podcast creators to start earning. The streaming giant has dropped its monetization barrier for video podcasts—meaning more creators can now qualify for revenue sharing without hitting the same high thresholds as before. This move signals how competitive the creator economy has become. As platforms battle for content, they're loosening gatekeeping rules to attract and retain talent. For creators, it's straightforward: lower entry point to monetization means faster path to making money from your content. Whether you're building an audience or already have decent reach, the shift opens new revenue channels. It's part of a broader trend where major platforms recognize that democratizing earnings potential keeps their ecosystems vibrant and creators engaged.