Launching a crypto product is one thing—actually getting it into users' hands? That's the real challenge. If you're struggling with go-to-market strategy, here's what worth thinking about: effective GTM isn't just hype and marketing noise. It's about understanding your users, building distribution channels that actually work, and iterating fast on what sticks.

Many crypto founders skip the fundamentals: who's your target user? Where do they hang out? What problem solves for them that competitors don't? Once you nail that, everything else—community building, partnership strategy, growth loops—starts clicking into place. The teams that win aren't always the ones with the best tech; they're the ones who execute GTM with precision.