Liquid Capital's Strategic Rebrand: LD Capital Founder Charts Course Toward Global On-Chain Finance

LD Capital founder Yi Lihua recently outlined an ambitious transformation of the investment firm’s portfolio and vision. The firm will consolidate its operations under a unified corporate identity—Liquid Capital—signaling a comprehensive pivot in how it approaches the evolving digital asset landscape.

The Rebrand: From LD Capital to Liquid Capital Ecosystem

The strategic shift encompasses more than a simple name change. Liquid Capital will serve as the parent organization for a constellation of specialized subsidiaries: Liquid Ventures focuses on financial infrastructure investments, while Liquid Digital, Liquid Group, Liquid Crypto, and Liquid Labs each address distinct segments of the blockchain ecosystem. This architectural redesign reflects a matured understanding of how to navigate multiple verticals within Web3 finance.

Market Sentiment and ETH Outlook

Yi Lihua expressed strong optimism regarding recent market movements, particularly highlighting Ethereum (ETH) as a primary beneficiary of current trends. According to the founder, the crypto market’s trajectory has matched—and in some cases exceeded—earlier projections. He attributes this momentum to traditional finance’s deepening integration into digital assets, with major financial institutions increasingly allocating capital to the sector.

A New Era: 6 Billion People On-Chain

The founder’s broader vision extends beyond current market cycles. He anticipates that institutional participation from Wall Street will fundamentally reshape the accessibility and adoption of blockchain technology. By reducing the prominence of speculative trading cycles, professional capital could accelerate mainstream adoption—potentially bringing 6 billion individuals into on-chain financial systems.

This transition represents a shift from extractive speculation toward foundational infrastructure. Liquid Capital positions itself as a participant in this transformation, maintaining its commitment to spot trading while simultaneously building the necessary financial plumbing for mass-market blockchain adoption. The rebrand underscores confidence that the firm’s diversified portfolio—spanning infrastructure, digital services, and specialized financial protocols—is well-positioned for the next phase of market evolution.