# Yeezy Crypto Risk Alert: Potential Concerns About the Celebrity Token YZY

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Introduction to Yeezy Crypto (YZY)

Image: https://www.gate.com/trade/YZY_USDT

In August 2023, Kanye West announced the launch of YZY, commonly known as Yeezy Crypto. This token quickly gained mainstream awareness due to celebrity influence, with its market cap surging to $3 billion within half an hour of its launch. However, it rapidly declined thereafter, and as of August 26, 2023, the market cap had plummeted to just $560 million. This dramatic drop reminds investors that celebrities driving hype often fail to deliver sustainable value.

Tokenomics and Distribution Model

According to the YZY MONEY official website, YZY's token distribution is as follows:

• Public sale: 20%
• Liquidity pool: 10%
• Yeezy Investments LLC: 30% (locked for 3 months, linear release over 24 months)
• Team: 20% (locked for 6 months, linear release over 24 months)
• Ecosystem development fund: 20% (locked for 12 months, linear release over 24 months)

This distribution structure creates an excessive concentration of internal holdings (approximately 70%). It significantly increases manipulation risk while limiting retail investor participation.

Market Performance and Price Volatility

Yeezy Crypto's market performance has shown extreme volatility:

• Initially surged to a $3 billion market cap
• Crashed to $560 million within just days
• Frequent internal wallet movements further amplified price swings

These violent short-term fluctuations create significant risk of retail investors becoming trapped at unsustainable price levels.

Internal Funds and Manipulation Risks

On-chain data reveals concerning patterns:

• Over 94% of YZY token volume is controlled by insiders
• 87% initially concentrated in a single multi-signature wallet (requiring multiple approvals) (later distributed across multiple wallets)
• On-chain evidence shows insiders bought early and dumped at market highs

This extreme token concentration creates significant price manipulation vulnerabilities for Yeezy Crypto.

Reasons for Investor Caution

• Celebrity influence typically drives short-term FOMO (fear of missing out) but rarely translates to sustainable value.
• The disproportionate internal token allocation puts retail investors at a severe disadvantage.
• Without fully implemented payment applications, the token lacks fundamental value drivers.

Conclusion

While Yeezy Crypto (YZY) demonstrates the powerful impact celebrities can have in the crypto market, its wild price swings, concentrated token distribution, and manipulation risks reveal it as primarily a speculative vehicle rather than a legitimate investment. Prudent investors should maintain skepticism and avoid chasing hype-driven price movements.