At the South by Southwest film festival, Steven Spielberg outlined his position on the application of artificial intelligence in filmmaking. He stated that he supports the use of AI in many fields, but opposes using artificial intelligence if it replaces creative personnel. He emphasized that in his writing team, creative work will never be outsourced to machines, and noted that he has never used artificial intelligence in his own films. Meanwhile, artificial intelligence tools are becoming increasingly prevalent, with Amazon testing its application in film production, and Netflix investing $600 million to acquire an artificial intelligence film production company.