Want to buy luxury goods but always feel something is off? The problem may not be that you don't have enough money, but rather that they simply don't want to sell to you.

A new data reveals the top 10 luxury brands that are most "resistant" to consumers globally. The ranking method considered 7 dimensions: store scarcity, online purchasing bans, invitation-only thresholds, resale value, and more. The full score is 35 points.

**Top 3 Hardest to Buy:**
• Harry Winston (27 points): A New York jewelry giant, high-end jewelry is mainly by invitation only.
• Van Cleef & Arpels (18 points)
• Cartier (18 points)

Interestingly, although Rolex and Hermès are ridiculously expensive, they only score 14 points each—relatively "easy to buy". Instead, those understated luxury brands (Harry Winston, AP watches, Patek Philippe) are the ones that are truly "impossible to buy even if you have a lot of money."

This is the core logic of luxury goods: price ≠ exclusivity. Scarcity is the essence of value. Just because you have money doesn't mean you can get in, but once you do, you really hit the jackpot.