An interesting perspective on observing Web3 projects is to treat them like opening a restaurant.

Early stages? Just being able to open is already good. The chairs are wobbling, the lights are flickering, and as long as the dishes are served, it's considered completing the task. It's a wild growth, and everyone understands.

But some projects will suddenly change status. You will find that it starts to fidget: looking for visual design to redo the VI, the menu has gone through three versions, and even the flow in the store is being adjusted. This is not just doing formalism out of boredom.

This is expansion.

When a store starts to pay attention to brand consistency, user experience processes, and visual recognition, it indicates that it is preparing to accommodate a larger scale of users. The transition from "usable" to "easy to use" to "desirable to use" is a sign of ecosystem maturity. Recently, I have seen some projects already taking this path, which is quite an interesting change.