After being an observer in the encryption space for over a year, I discovered a rather disruptive fact —

The way those Web3 influencers really make money is not the few hundred dollars in advertising fees you might think.

What's even more magical is that superficial data like the number of fans and likes has little strong correlation with actual income.

I have seen many cases: some accounts have only a few hundred followers, yet their monthly income easily surpasses my entire quarterly earnings. Then there are accounts with thirty to fifty thousand followers, whose content is subpar, their data is lacking, and their reading numbers are consistently in the hundreds, but their income still leaves those diligent bloggers who are grinding out content every day far behind.

The logic behind this is actually very simple —

For non-leading players, the core is just two words: hug the legs.

Hold tightly onto the reliable project team; deep binding is the way to go. A long-term partnership with a quality project is worth dozens of scattered advertisements. Those small bloggers who silently make money basically got on the right team early on, growing together with the project and benefiting from ecological dividends rather than traffic dividends.

So, stop focusing on vanity metrics. Finding the right track, choosing the right project, and building trust are the survival rules for encryption content creation.