Franklin Templeton launches the XRPZ ETF and advances the institutionalization of XRP

Source: CritpoTendencia Original Title: Franklin Templeton launches the ETF XRPZ and advances the institutionalization of XRP Original Link: https://criptotendencia.com/2025/11/24/franklin-templeton-lanza-el-etf-xrpz-y-avanza-la-institucionalizacion-de-xrp/ The manager Franklin Templeton has launched the ETF named XRPZ, listed on the NYSE Arca, which represents a new milestone for the institutional adoption of XRP. According to the coverage of the launch, the firm stated that the token plays a fundamental role in the global settlement infrastructure.

This product allows traditional investors to access cryptocurrency without the need to directly custody it, which reduces operational barriers and regulates access.

The fund joins other products from Franklin - such as Bitcoin and Ethereum ETFs - and reflects the growing interest of large managers in crypto assets beyond the BTC/ETH pair.

A regulated gateway to XRP for institutional investors

The XRPZ ETF is structured as a (grantor trust) that holds XRP directly, with a daily calculation of net asset value based on the CME CF XRP-Dollar reference rate and custody and administration services provided by entities such as a trusted custody platform and BNY Mellon.

The manager highlights that this vehicle offers regulated custody, daily transparency, and liquidity without the operational complexity of holding the token directly.

This approach significantly reduces the technical requirements for the investor, who no longer needs to manage wallets, private keys, or crypto exchanges.

Franklin Templeton's entry into the XRP ETF market coincides with a period of greater regulatory clarity in the U.S., following the resolution of the Ripple Labs case with the U.S. Securities and Exchange Commission (SEC) in August 2025.

This evolution facilitates the institutional adoption strategy, while positioning XRP as a relevant component in diversified crypto asset portfolios.

Technical and Operational Implications of the XRPZ ETF

From a technical perspective, the creation of XRPZ opens several lines of analysis. First, the operation allows large volumes of capital to enter the XRP ecosystem through a regulated vehicle, which could improve the token's liquidity and reduce the counterparty risk associated with native crypto exchanges.

Second, by integrating under institutional custody standards and daily transparency, the credibility of XRP as an asset suitable for institutional investors is reinforced; beyond its traditional use as a payment and settlement token.

Additionally, the coexistence of multiple XRP ETFs - such as those from Bitwise Asset Management or Canary Capital - creates a competitive ecosystem that can optimize spreads, improve liquidity, and encourage higher trading volume.

Relevance for the crypto market and the upcoming institutional cycle

The deployment of XRPZ by Franklin Templeton is a reflection of the transition of the crypto market towards a more institutional logic, where regulated instruments partially replace direct holdings on exchanges.

For crypto asset analysts and managers, this event marks a key evolution in the adoption profile: the XRP token, historically viewed as a high-risk asset linked to legal controversies, is now accessing the traditional investment market through a familiar and regulated vehicle.

This movement may have structural effects on the value chain of digital assets: greater participation of institutional capital, increased liquidity in spot markets, and gradual integration of networks like XRPL (XRP Ledger) into traditional financial infrastructures.

Therefore, in a context where regulation and governance become decisive, the launch of the XRPZ ETF will be a benchmark for the analysis of flows, institutional valuation, and the horizon of cryptocurrencies as an asset class.